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Are You Prepared for a Cyber Attack?
Cyber attacks – it is not a question of “if” it will be happen, but rather “when”. More companies are making the headlines these days for data breaches and hackers. The effect on a company is only magnified not just by the financial cost, but the loss of reputation and brand loyalty an attack can cause to an organization. Here’s how you can salvage your reputation when an attack takes place.
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Are You Prepared for a Cyber Attack?
Cyber attacks – it is not a question of “if” it will be happen, but rather “when”. More companies are making the headlines these days for data breaches and hackers. The effect on a company is only magnified not just by the financial cost, but the loss of reputation and brand loyalty an attack can cause to an organization. Here’s how you can salvage your reputation when an attack takes place.
Why Media Scrutiny is Good Election season always reveals many previously unknown stories, reports and rumors. How does that effect the public and what does this media scrutiny mean for PR professionals?
Tailoring Your Message – What We Learn from the Orange-Israel-Partner Saga? Targeting your messages to your audiences is a critical aspect in marketing and PR. However, it is also vital that while doing so, one does not offend one audience over the other, as Orange learned the hard way.
